Cisco Let´s talk about Security

Let's talk about security is a campaign that offers different Cisco solutions to be at the forefront of technology in terms of security. The campaign was divided into three stages: BYOD, Cloud Web Security and Next Generation Firewall.

Development of creative concept, campaign graphic identity, landing site as well as graphic materials for each of the stages.

We used the concept of racing as a creative concept. This led us to present all the solutions as running tracks that the user had to go through.

At first it was thought of as a campaign for Mexico only, but the success was such that the campaign spread throughout Latin America.

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