FZM - Feministisches Zentrum für Migrant*innen
Digital experience and brand identity for a political, artistic and feminist platform that encourages and promotes empowerment, participation, representation and exchange of women with inmigration history in Berlin.
A digital experience it's a tool that helps us generate a relationship with people, a way to build trust in our audience and with our allies. It's a reflection of the organization.
An efficient experience must be clear and meaningful.
We use a rectangle as a geometric figure to frame all services and programs offered by FZM. The rectangle represents a safe and solid space, a zone of trust where people are welcomed as they are with their own story.
Built around a universal visual language, the brand identity is clear, clean and elegant.
FZM understands art as an empowerment, transformation and healing space.