IRC - International Rescue Committee
NGO created by Albert Einstein's initiative. Its purpose is to help people that are persecuted for ethnic, political or religious reasons. Currently working in more than 40 countries.
IRC Mexico's work supports migrant population from all over the country. Those who are in transit and those who see Mexico as a destination.
A branding strategy allows us to generate long term relationships and bonds with people. It helps the organization to communicate under the same principles and graphic language.
The constancy in our way of communicating helps us to make people recognize, identify and trust the organization.
A brand is an experience, that's why we take care of all the contact points between the brand and people.
The visual language is based on simple and geometric shapes. The simpler the message, the clearer it is.
Successful branding must be constant and have the ability of evolve without losing the essence.