It is an organization that helps its clients reduce their carbon footprint through photovoltaic systems.
Brand design including name creation, logo, branding and web design.
The brand name is inspired by Icarus, a character from Greek mythology. Only that in our story Icarus' intention is to merge with the sun, and from there illuminate all mankind.
The logo is a clear abstraction of the sun, represented by one of the basic geometric figures, which is repeated throughout the communication helping the brand to be easy to remember.
A well-developed brand identity adapts to any format easily and without losing its essence.
The most difficult thing is to develop a clear and simple identity that everyone can remember.
Clarity generates trust.