Mexican Overseas Salon
The SMU is proposed as a space for Mexican artists, with residence in Germany, to exhibit their work once a year under a thematic subject at the Mexican Embassy in Germany. The project is promoted by the Mexican Cultural Institute in Germany and the Mexican Embassy in Germany.
Our work included the entire graphic identity of the project, as well as the museography for the exhibition at the Mexican Embassy.
We used geometric elements that represent coincidence, encounter, evolution and proposal. Characteristic concepts of the project.
The motivation of the Salón Mexicano de Ultramar is to help Mexican artists to boost their professional career in Europe. Undoubtedly a great springboard to consolidate their career worldwide.